Wednesday, November 15, 2023


Several of you asked how we made the rojo chicken that you often see in some of our food posts.  We use this product the most:

We find it at our local HEB and Kroger grocery stores. Of course, it is sold on Amazon HERE along with some other brands.

It's a great blend of seasonings, the main ingredient being Annatto, and then garlic, spices, salt, chilies, vinegar, etc.  Since it's in a paste form, you don't need to use all of it at once.

I pinch off a chunk and mix it into some olive oil (or our new favorite cooking oil, avocado) and then I just massage it into the chicken and for sure leave it overnight, usually about 24 hours or so.

Then we just roast it at about 400 degrees until the chicken is done.  It really flavors the chicken and even penetrates into the meat if you let it marinate.  Would be great on the grill of course!

It's very good and makes for a good looking chicken, ha.  Here, we had it with some homemade corn tortillas and salad and veggies on the side.  We love pulling the chicken off with pieces of tortillas and eating it.  So good.  We read a review once that said if you are trying to pinpoint that missing "Mexican flavor" this could be it.  That's a pretty good description.


  1. Looks so good - we don’t have HEB, so I appreciate the Amazon link. Thanks!

    1. It's really good and there are other brands too.

  2. Thank you for this information.
    We will be having an HEB opening up very close to us come Spring.
    Would love to try this but looks a bit spicy hot for us but thank you anyway. Will have to tell my son-in-law about this item. He's the grill person in the family. He is a person who would be at the grill in freezing temperatures.
    Thanks again.
    Enjoy your day and have a wonderful evening.
    Thank you.

    1. Oh we LOVE HEB, you will too. This would be wonderful grilled. Oh and it's not hot at all. Not sure it has any heat as I think about it.

  3. Looks beautiful! How spicy hot is it?

    1. Not spicy at all. Looks like it might be but definitely no heat.

  4. Replies
    1. Not hot or spicy. It's more just for flavor and of course, color. I think the peppers it uses are not hot. It adds flavor but it looks like it would be crazy spicy hot but not at all.


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